Asset 4

Hurtigruten rebound strategy

Hurtigruten marked the return of cruising as MS Finnmarken became the first ocean cruise ship in the world to return to sailing with her 16 June departure. With limiting capacity and strict hygiene measures, Hurtigruten currently operates five ships on international and domestic Norwegian itineraries.

After a successful return to sailing last month, Hurtigruten has released its plans to further ramp-up operations with 14 of 16 ships returning in August and September.

In addition, Hurtigruten launches a series of new itineraries in the British Isles over the coming months.

Hurtigruten marked the return of cruising as MS Finnmarken became the first ocean cruise ship in the world to return to sailing with her June 16 departure. With limiting capacity and strict hygiene measures, Hurtigruten currently operates five ships on international and domestic Norwegian itineraries.

 

Now the world’s largest expedition cruise company has stepped up its rebound strategy, with plans to bring 14 of their 16 ships back in operation by the end of September:

  • Hurtigruten marks the return of Arctic expedition cruising, as battery-hybrid powered MS Roald Amundsen and MS Spitsbergen starting Mid-July will offer 6 to 15 day voyages on the Arctic archipelago of Svalbard. 
  • Step by step 7 additional ships will be introduced on the legendary Bergen to Kirkenes voyage along the Norwegian coast in August and September. As of this week, Hurtigruten already operates 4 ships in what’s known as “the most beautiful voyage in the world”. 
  • Hurtigruten launches a series of exclusive British Isles itineraries on the world’s first battery hybrid powered cruise ship the MS Roald Amundsen. Departing from Portsmouth (Sep 2), Liverpool (Sep 7 and 17) and Glasgow (Sep 12), the short expedition cruises will take guests to off-the-beaten-track destinations such as Isles of Scilly, Fowey, Rathlin Island, Fortwilliam, Oban, Fishguard and Waterford.

 

Small ships – big difference

Hurtigruten is the world’s largest expedition cruise line and has operated in polar waters continuously since 1893. As the most experienced operator on the spectacular Norwegian coastline, Hurtigruten is the only cruise line to offer year-round sailings on the Norwegian coast.

Hurtigruten are seeing a strong demand across all markets and all destinations, including the Norwegian coast, the Arctic and Antarctica. The demand reflects predictions that small-ship cruising, with all their advantages such as more flexibility and fewer guests, will prove even more popular post-COVID- 19.

Health and safety

There have not been any confirmed or suspected cases of COVID-19 on any of Hurtigruten ships. Hurtigruten have implemented strict procedures to ensure the health and safety of guests and crew. These include reduced guest capacity to allow even more social distancing, strict hygiene protocols,

Be The First To Know!

Be amongst the first to receive news about the latest discounts, lucky draws and promotions.